With skin analysis devices popping up rapidly, how should beauty experts navigate this relatively new technology and make it work for them?
Understanding measurable benefits while avoiding misunderstandings about skin analysis will make your consultations more successful. You’ll not only build trust while educating your customer but with Sylton’s Observ level of analysis, you can show them unmistakable results and the real-time improvements made.
After all, seeing is believing, and high-quality photo skin imaging benefits both practitioners and the client experience.
What requirements should your skin analysis device meet? Here’s what to look for, and how to explain top-of-the-line analysis to your customers.
Your customers are better at researching than ever. In the past year, more people spent time online reviewing before and after photos. They’re savvy about gimmicks and “too-good-to-be-true” claims, so you can expect to address well-founded questions during consultations.
Unfortunately, Skin analysis can be misunderstood and might seem unnecessary or unreliable. The truth is: significant skin information is impossible to gather with the naked eye, but revealed with next-generation devices like Observ 520x.
In effect, the ability to see “invisible” damage or understand hidden skin needs allows customised, optimal treatment. As a bonus, Observ also lets you see and show customers improvements that are made in the deeper layers of the skin.
Yes, it’s legit and the best devices dramatically improve business.
Observ 520x provides fast, high-resolution pictures, showing the overall skin appearance. Customers see for themselves what you discuss and will appreciate the need for treatment or a product routine. Skin problems made visible with advanced lighting and filtering techniques immediately show a clear, honest portrait of the skin. What you see is what you get.
However, measuring the number of pigmentation spots, wrinkles, or pores is subject to change depending on the time of day, season, location, age, and ethnicity. Rather than approach skin analysis as numbers and data, the more holistic view of Observ lets us understand the entire picture.
What a computer algorithm sees as a low pigment score, might present a problem for your customer regardless. That’s because computers only calculate using data they’re programmed with, but Observ 520x records what the eye sees.
In certain “terrible” lighting, we’re shocked by spots our skin, enlarged pores and imperfections.
Likewise, in a controlled, consistent way, the lighting and filtering power of expert skin analysis lets us see what’s really going on with our skin just like lifting a veil.
Acidity, moisture, and fat levels combine in a complex biological system that affects the skin barrier, how cells form, and surface.
Diseases like atopic dermatitis, ichthyosis, and acne disturb biological systems, so they cause abnormal readings on most skin analysis machines.
Signals from inside and disturbances outside change pH value, fat value and hydration levels. That means narrowing down a set of specific values for your customer’s skin isn’t realistic.
A skin analysis device should enhance your consultation. Along with expert knowledge, human touch, and adaptation to the individual it delivers best outcomes.
Treat only what needs to be treated, but first you must see the surrounding framework and contributing factors.
Observ 520x makes skin characteristics and the more global appearance of the skin more clearly visible overall which prevents you from treating issues that matter less, and ensures you won’t miss impactful ones.
Some problems stem from decades of dehydration, loss of collagen, and more. Other issues develop quickly because of short-term factors.
Therefore, view the big picture, and what a realistic timeline for results will be.
Observ 520x makes use of instinctive sensitivity. A measuring device does not have perception ability for people’s unique needs and concerns that Observ allows. In partnership with you, enhanced vision, precision planning and clear results are possible.
Observ 520x takes 8 pictures within 10 seconds, which are immediately useful during a skin consultation. The photos make everything you explain more clear and convincing.
The impact that images make is undeniable psychologically, and because the process is so fast, it’s a logical step with a massive payoff. Comparing before and after photos will make even subtle improvements quite visible, so clients are confident in the effectiveness of a treatment or product routine.
Seeing is believing.
A skin analysis device should quickly provide information you can act on. It’s also essential to understand your device so that you maximize it’s use and feel confident incorporating the technology into your services.
Observ 520x works with an iPad and an app. The app is intuitive and Sylton ensures everyone receives training to familiarize and work with the device right away.
We’ve made it easy for you to fill out our ROI calculator here.
Quality between devices varies like cost, so researching ROI of machines will determine your ultimate satisfaction.
Observ 520x was designed and developed in the Netherlands by Innofaith beauty sciences and meets incredibly high standards set in this emerging market. We’ve focused on high-end cosmetic equipment for more than 20 years. We‘d love to tell you more! Click the link, and find out what Observ can do for your business!
The worldwide shift to all things digital accelerated in the past year. Before the pandemic hit early in 2020, dermatology and aesthetic medicine researchers were already investigating the potential role that blue light emanating from digital devices plays in skin ageing and hyperpigmentation.
A general, global shift toward online work combined with the fact that most people carry smartphones like an extension of themselves, means substantially more exposure to radiation in the blue-light wavelength.
It is well established that blue light may suppress melatonin and contribute to sleep disorders. But what effect is it having on the skin? Does blue light cause the same premature ageing, cellular damage, and increased cancer risks that UV rays do?
While research is ongoing and more investigation will reveal definitive risks, skin experts and product creators are taking initiative to formulate protective, restorative treatments that mitigate blue light damage. Here’s what you need to know.
On the visible light spectrum, there are several colours, including blue. The remaining rainbow includes:
These colours combine for what we experience as white light. The sun is our primary source of blue light. LED (light-emitting diode) and fluorescent light sources also give off blue rays linked to growing concern over cellular damage for eyes and skin.
Blue-Violet (400 nm – 460 nm) can trigger melatonin suppression and an increased heartrate so it has been linked to sleep disorders and cardiac issues. High-energy violet/blue light ranging from 400 to 500 nm in the visible spectrum has also been linked to age-related macular degeneration.
Researchers are asking serious questions about eye strain and vision impairment related to blue light as more people report these effects. However, skin changes aren’t as obvious, and we’re only recently beginning to understand cellular changes that increased blue light exposure may cause.
What does the research say? Some suggest that negative blue light effects are stronger among darker skinned individuals because they are prone to hyperpigmentation. Supporting this are visible pigmentation changes in test participants with dark skin, documented after prolonged, controlled exposure to blue light.
Skin is a major target for oxidative stress, and common signs of ageing such as fine lines or dark spots are linked to light exposure. Since our faces collectively bath in the glow of computer screens daily, we can expect to see fallout in the form of cellular damage over time.
And we do. Recent studies show exposure of human skin to light emitted by electronic devices for as little as 1 hour leads to reactive oxygen species (ROS) generation, cell apoptosis, or cellular death. Light sources such as LEDs which have emissions in the blue wavelength (400-490 nm) have been analyzed for short-term skin effects.
Repeated, ongoing effects are still somewhat of a black box, and research continues. In the meantime, skincare companies are becoming savvy to increased consumer awareness and concern in this area.
Read on to learn about next generation skin analysis for blue light damage.
We’re certain no one plans to stop scrolling and snapping selfies on their phones, nor are we moving away from computer screens as a society. However, there protective measures you can recommend to clients.
Some dermatologists suggest wearing sunblock while working on computers at home, just as you would when heading outside. Physical sunscreen containing Zinc Oxide protects against blue light.
You can also offer customers unparalleled, in-depth analysis of their complexion before creating a personalized treatment plan. Many people are unaware of the toll sun-damage and blue light take on their skin. Observ 520x lifts the veil for powerful assessment not possible with the naked eye. Enhance every aesthetic consultation with increased “skin awareness,” unbiased proof of existing conditions and the ability to track the evolution of their improvements. Enhancing the consultation and treatment experience strengthens customer loyalty. You’ll also gain valuable before and after photos for expectation management, illustrating procedures and boosting your marketing
We designed Observ 520x to be lightweight and easy to install. Powered by brilliant skin illumination technology, beauty experts use Observ to diagnose skin abnormalities before they reach the surface.
Your skin consults will be multidimensional, allowing clear treatment planning, tracking, and increased cross-selling of products.
A host of advanced aesthetic procedures, skincare products and cosmetics are now prioritizing blue light protection and repair. Are you combatting the effects of blue light for your customers yet? Contact your local dealer today.
Read on to learn about next generation skin analysis for blue light damage.