615test

Oops...

We can’t seem to find the page you’re looking for.

Error code: 404

Here are some helpful links instead:

seperator

At Sylton, we’ve been challenged to conduct business differently this year. More importantly, we discovered our parters also had to think on their feet and move fast to connect with existing and new customers during the worldwide Covid-19 pandemic.

We’re sharing what crystalized as product focus, valuable communication (pitfalls to avoid) and practical tips to boost your partner business during and after Covid marketing times!

Can’t visit clients in person like you used to? You’re not alone but you are in luck because we’re sharing 10 tips to help.

Boost Your Partner Business During Covid-19 Really!

Connecting with customers during Covid-19 is not only possible, but innovative companies are doing it impactfully to foster great relationships and forge new ones.

Our first tip is the starting line for all worthwhile initiatives: communication.

1. Reach Out, Address The Situation, Check-In

If you haven’t done so already, connecting with contacts via friendly messages to acknowledge current events is wise. However, we highly recommend you keep it relevant and real.

Authenticity is a favorite marketing buzzword, with good reason. You know it’s palpable when a message of concern hides a pitch, or when well-wishes lack sincerity.

2. Shift Focus To Benefits That Are Especially Helpful Now

Some Observ features are actually more useful now than ever!

For instance, explain the portability of Observ to your customers. Skin and beauty experts are making one-on-one visits with salons and clinics closed. Convenient portability of our advanced equipment is now a perfect solution to an unexpected problem.

3. Use Before-And-After Images

If you directly request to share a results “wow-factor” online, customers are often happy to. They know people make purchasing decisions based on how incredibly compelling photos are. And they’re right!

Everyone is spending more time online now. Let scrolling procedure before and after photos link to your business!

4. Get Yourself All Over Social Media

Reports show massive acceleration in social media use and many more eyes than usual are captured by your consistent social media content.

This may be a good time to consider paid advertising, campaigns, and clear call-to-action leads that get new customers in touch with you.

Pro marketing tip: Understand your customer’s buying journey on different platforms so the appropriate direction will lead them through next steps.

5. Use New Technologies Like Teams, Zoom, Google Meet

For people working remotely, Zoom, Skype and other video conferencing platforms have been indispensable. No matter how you feel about the video-meeting way of life, it’s presenting options to connect personally with customers.

Zoom calls are more social than emails or phone. Don’t be afraid to embrace this more personal way to meet.

6. Attend A Virtual Tradeshow

Tradeshows have adapted to accommodate remote attendance and social distancing.

We miss the in-person energy of conference attendance, but a perk we now enjoy is access faster and further than before.

You can add to your knowledge, certification, and professional networking all from the comfort of your home. Serious prospecting and sales happen here and if you’re not attending tradeshows, you may be missing out.

7. Organise Virtual Events!

You can gather customers for fun, interactive sessions to talk about upcoming tech additions, a webinar, or answer questions. The possibilities are nearly endless, but increased communication and visibility are priceless.

8. Highlight Covid-19 Protection Protocols You Use To Keep Customers Safe 

Sylton has clear corona-guidelines developed which help you operate safely. Communicate this service feature to customers and they’ll appreciate the reassurance.

9. Position Yourself As Expert Support!

We’ve all learned new skills under pressure lately. There may be business growth strategies, or product promotion ideas that you can share with customers to help boost their success too.

Share best practices, create a blog, or how-to guide explaining how to build up again. Staying up to date on Coronavirus news in your industry will make you an excellent resource and trusted guide.

10. Invest In High ROI Products Like The Observ 520x

It’s no secret budgets have tightened since Covid-19 came on the scene. People are spending wisely, but they haven’t stopped.

Your business will continue to grow through this challenging economic period with careful additions of high-value technology to your roster.

Our international account managers will be happy to help you identify where ROI is going to drive you in the years ahead.

Beginning a new year in the beauty industry may have felt strange. Typical predictions about upcoming trends in aesthetic medicine were dramatically influenced by the global pandemic. If you guessed that working from home, masking, and social distancing influenced overall beauty trends for 2021, you’re right.

Client-facing industries are deeply interested in what’s changed and where we’re going in terms of consultation for beauty clients.

At Sylton, we’re curious and innovative- looking far ahead at advances in beauty marketing, analysis, and service delivery technology. Our partners benefit from leading skin analysis devices like Observ 520x in their toolbox.

We’re seeing digital analysis, “Zoom face” and intelligent skincare impacting businesses for the better.

In fact, we’re optimistic that future virtual skin trends are bright for partners at Sylton.

1. Clean, Organic, Natural Beauty Treatments

One of the most prolific in the marketing world, Beauty is a competitive, highly lucrative industry valued at 500$ billion in sales globally every year.

We know customers respond to trends fast. Those who work in cosmetic industries must align quickly or lose the attention of buyers.  We feel the latest shift toward clean, organic, natural skincare is a good one with mutual benefits for everyone jumping on board.

There’s been a move away from questionable chemical-based ingredients for many years, but cosmetic world leaders and some clinics didn’t previously feel pressured to trash their perfumed, synthetic formulas.

Overall, customer awareness about their skin’s dynamic health and absorption of chemicals has grown. Instead of slathering on potent creams and potions, customers are peering deeper into their pores to understand their unique skin cell landscape and opt for healthier treatments. Observ 520x skin analysis plays an integral role in educating and equipping the customer of tomorrow.

2. The Growth Of Digital Beauty Consultation And Treatment Planning

Social platforms have exploded with new users and amped up beauty marketing. Influencers now lead ad campaigns selling personalised, detailed product experiences.

In 2021 we’ve seen the addition hi-tech user experiences increase, and we believe this trend will only grow.

Digital skin analysis devices, artificial intelligence, augmented reality, and virtual communication have become so interwoven that it no longer seems new or unusual for detailed medical and dermatological information to be transmitted online.

The emphasis on enhanced experiences means suppliers are motivated to create machines and applications customers want. Without stepping foot into the medspa of the past, at-home self-care now involves qualified medical experts and customised treatment.

Beauty brands have invested in data analytics to better understand their customers, and they’ve incorporated personalised feedback into social media and website communication.

We’ll see service providers with a competitive edge in medical tech show a boost in profits in the coming year.

Observ is one of the most promising tools to date when it comes to enhanced user experience. There’s never been as detailed a device to provide the “made for you” treatment planning today’s customers want.  

3. Have You Heard of Zoom Face?

A catchy but unfortunate term, “Zoom face” refers to the unprecedented facetime many people now have with themselves – staring at their own reflection and imperfections.

Observ takes this newly formed focus on details and provides accurate photo analysis needed to plan. Customers can see exactly where damage has occurred then watch in stunning clarity as conditions are cleared.

4. Skin Repair And Minimal Makeup

Why coverup what you can fix? Along with overall trends toward everything natural, 2021 is shifting toward bare-skinned beauty and products which treat rather than cover.

It makes sense when we think about “make-up holiday” opportunities during the last pandemic-year. Giving your complexion a breather is a popular idea now, as is time off for intensive chemical peels and facial treatments that remove hyperpigmentation, acne scarring and more.

Buzzwords like “dewy” and “glow up” are circulating among beauty influencers boasting of clear, even toned, healthy skin. Once they’ve determined where dark circles, sunspots, enlarged pores and lines mar their complexion, they can set to work repairing the damage and glow again.

We love where the trends are taking us next year and beyond. Have you talked to a Sylton representative about where our skin analysis technology fits in? Click here to learn more about our products.

Beginning a new year in the beauty industry may have felt strange. Typical predictions about upcoming trends in aesthetic medicine were dramatically influenced by the global pandemic. If you guessed that working from home, masking, and social distancing influenced overall beauty trends for 2021, you’re right.

Client-facing industries are deeply interested in what’s changed and where we’re going in terms of consultation for beauty clients.

At Sylton, we’re curious and innovative- looking far ahead at advances in beauty marketing, analysis, and service delivery technology. Our partners benefit from leading skin analysis devices like Observ 520x in their toolbox.

We’re seeing digital analysis, “Zoom face” and intelligent skincare impacting businesses for the better.

In fact, we’re optimistic that future virtual skin trends are bright for partners at Sylton.

1. Clean, Organic, Natural Beauty Treatments

One of the most prolific in the marketing world, Beauty is a competitive, highly lucrative industry valued at 500$ billion in sales globally every year.

We know customers respond to trends fast. Those who work in cosmetic industries must align quickly or lose the attention of buyers.  We feel the latest shift toward clean, organic, natural skincare is a good one with mutual benefits for everyone jumping on board.

There’s been a move away from questionable chemical-based ingredients for many years, but cosmetic world leaders and some clinics didn’t previously feel pressured to trash their perfumed, synthetic formulas.

Overall, customer awareness about their skin’s dynamic health and absorption of chemicals has grown. Instead of slathering on potent creams and potions, customers are peering deeper into their pores to understand their unique skin cell landscape and opt for healthier treatments. Observ 520x skin analysis plays an integral role in educating and equipping the customer of tomorrow.

2. The Growth Of Digital Beauty Consultation And Treatment Planning

Social platforms have exploded with new users and amped up beauty marketing. Influencers now lead ad campaigns selling personalised, detailed product experiences.

In 2021 we’ve seen the addition hi-tech user experiences increase, and we believe this trend will only grow.

Digital skin analysis devices, artificial intelligence, augmented reality, and virtual communication have become so interwoven that it no longer seems new or unusual for detailed medical and dermatological information to be transmitted online.

The emphasis on enhanced experiences means suppliers are motivated to create machines and applications customers want. Without stepping foot into the medspa of the past, at-home self-care now involves qualified medical experts and customised treatment.

Beauty brands have invested in data analytics to better understand their customers, and they’ve incorporated personalised feedback into social media and website communication.

We’ll see service providers with a competitive edge in medical tech show a boost in profits in the coming year.

Observ is one of the most promising tools to date when it comes to enhanced user experience. There’s never been as detailed a device to provide the “made for you” treatment planning today’s customers want.  

3. Have You Heard of Zoom Face?

A catchy but unfortunate term, “Zoom face” refers to the unprecedented facetime many people now have with themselves – staring at their own reflection and imperfections.

Observ takes this newly formed focus on details and provides accurate photo analysis needed to plan. Customers can see exactly where damage has occurred then watch in stunning clarity as conditions are cleared.

4. Skin Repair And Minimal Makeup

Why coverup what you can fix? Along with overall trends toward everything natural, 2021 is shifting toward bare-skinned beauty and products which treat rather than cover.

It makes sense when we think about “make-up holiday” opportunities during the last pandemic-year. Giving your complexion a breather is a popular idea now, as is time off for intensive chemical peels and facial treatments that remove hyperpigmentation, acne scarring and more.

Buzzwords like “dewy” and “glow up” are circulating among beauty influencers boasting of clear, even toned, healthy skin. Once they’ve determined where dark circles, sunspots, enlarged pores and lines mar their complexion, they can set to work repairing the damage and glow again.

We love where the trends are taking us next year and beyond. Have you talked to a Sylton representative about where our skin analysis technology fits in? Click here to learn more about our products.

Enjoy our newsletter

Improve your skills, learn about newly developed techniques and stay completely up to date by subscribing to our inspiration-packed newsletter!

Expect spam-free content, packed with case studies, new product information, updates and blogs.